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presis/revealjs/information-technology/3-companies.md

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2018-11-03 23:22:50 +01:00
background-image="img/franz/gears.jpg"
# companies
<notes>
* Franz
* Für Dich: Ein <em>commercial</em> ist ein TV-Spot, keine Werbeanzeige!
* most companies: advertising
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* ədˈːtɪsmənt
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</notes>
---
background-image="img/franz/google.png" background-color="white"
<notes>
* **advertisement** at the top of search results (“sponsored links”)
</notes>
---
background-image="img/franz/sponsored_ublock_links.png"
<notes>
* keyword: targeted advertisement
</notes>
---
![logo](img/franz/gmail.svg)
### Gmail
<notes>
* “context-sensitive advertisement”
* shows ad relevant to each mail in footer
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</notes>
---
background-image="img/franz/facebook.jpg"
## Facebook
<notes>
* a big cooperation which also owns instagram and whatsapp and makes money
with ads and personal spying
</notes>
---
background-image="img/franz/crowd_photo.jpg"
### Instagram
<notes>
* shows “sponsored posts” based on your interests (personalized advertising)
</notes>
---
![logo](img/franz/whatsapp.svg)
### WhatsApp
<notes>
* no direct profit
* shares user data with facebook
</notes>
---
background-image="img/franz/music.jpg" background-color="white"
<h2 style="transform: translateX(-400px);">Spotify</h2>
<notes>
* subscription fee
* personalized advertising
* contracts with musicians/labels
</notes>
---
background-image="img/franz/snapchat.jpg"
## Snapchat
<notes>
* personalized advertising
* based on (among other things):
+ content of pictures
+ geo location
+ connections to friends
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</notes>