diff --git a/revealjs/information-technology/3-companies.md b/revealjs/information-technology/3-companies.md
index 000c10a..362e77b 100644
--- a/revealjs/information-technology/3-companies.md
+++ b/revealjs/information-technology/3-companies.md
@@ -5,7 +5,7 @@ background-image="img/franz/gears.jpg"
* Franz
* Für Dich: Ein commercial ist ein TV-Spot, keine Werbeanzeige!
- * talk about it
+ * most companies: advertising
---
@@ -71,4 +71,18 @@ background-image="img/franz/music.jpg" background-color="white"
* subscription fee
* personalized advertising
+ * contracts with musicians/labels
+
+
+---
+background-image="img/franz/snapchat.jpg"
+
+## Snapchat
+
+
+ * personalized advertising
+ * based on (among other things):
+ + content of pictures
+ + geo location
+ + connections to friends
diff --git a/revealjs/information-technology/4-end.md b/revealjs/information-technology/4-end.md
index 51248bf..b62b3f2 100644
--- a/revealjs/information-technology/4-end.md
+++ b/revealjs/information-technology/4-end.md
@@ -11,13 +11,19 @@ style="font-size: 24px;"
+ * [Google: Privacy Policy](https://policies.google.com/privacy?hl=en&gl=en)
+ * [Instagram: Data Policy](https://help.instagram.com/519522125107875)
+ * [Newsweek: Spotify Stock: The Pros and Cons of the Company Going Public](https://www.newsweek.com/spotify-public-stock-market-nyse-opinion-quora-870148)
+ * [Snap Inc.: Privacy Center](https://www.snap.com/en-US/privacy/privacy-policy/)
+ * [Spotify: Privacy Policy](https://www.spotify.com/en/legal/privacy-policy)
* [The Verge: WhatsApp to start sharing user data with Facebook](https://www.theverge.com/2016/8/25/12638698/whatsapp-to-start-sharing-user-data-with-facebook)
* Schneier, Bruce (2016). *Data and Goliath*. First edition. New York: W.W. Norton, p. 152-153
* Unsplash:
- [Malcom Lightbody](https://unsplash.com/photos/401OD83Ke6o),
- [Tim Bennett](https://unsplash.com/photos/OwvRB-M3GwE),
[Gian Cescon](https://unsplash.com/photos/N0g-deioHO4),
- [Malte Wingen](https://unsplash.com/photos/PDX_a_82obo)
+ [Malcom Lightbody](https://unsplash.com/photos/401OD83Ke6o),
+ [Malte Wingen](https://unsplash.com/photos/PDX_a_82obo),
+ [Thought Catalog](https://unsplash.com/photos/xVRdDDe6M1A),
+ [Tim Bennett](https://unsplash.com/photos/OwvRB-M3GwE)
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