background-image="img/franz/gears.jpg"

# companies

<notes>
 * Franz
 * Für Dich: Ein <em>commercial</em> ist ein TV-Spot, keine Werbeanzeige!
 * most companies: advertising
 * ədˈvɜːtɪsmənt
</notes>

---
background-image="img/franz/google.png" background-color="#ffffff"

<notes>
 * **advertisement** at the top of search results (“sponsored links”)
</notes>

---
background-image="img/franz/sponsored_ublock_links.png"

<notes>
 * keyword: targeted advertisement
</notes>

---

![logo](img/franz/gmail.svg)

### Gmail

<notes>
 * “context-sensitive advertisement”
 * shows ad relevant to each mail in footer
</notes>

---
background-image="img/franz/facebook.jpg"

## Facebook

<notes>
 * a big cooperation which also owns instagram and whatsapp and makes money
   with ads and personal spying
</notes>

---
background-image="img/franz/crowd_photo.jpg"

### Instagram

<notes>
 * shows “sponsored posts” based on your interests (personalized advertising)
</notes>

---

![logo](img/franz/whatsapp.svg)

### WhatsApp

<notes>
 * no direct profit
 * shares user data with facebook
</notes>

---
background-image="img/franz/music.jpg" background-color="#ffffff"

<h2 style="transform: translateX(-400px);">Spotify</h2>

<notes>
 * subscription fee
 * personalized advertising
 * contracts with musicians/labels
</notes>

---
background-image="img/franz/snapchat.jpg"

## Snapchat

<notes>
 * personalized advertising
 * based on (among other things):
   + content of pictures
   + geo location
   + connections to friends
</notes>