background-image="img/franz/gears.jpg" # companies * Franz * Für Dich: Ein commercial ist ein TV-Spot, keine Werbeanzeige! * talk about it --- background-image="img/franz/google.png" background-color="white" * **advertisement** at the top of search results (“sponsored links”) --- background-image="img/franz/sponsored_ublock_links.png" * keyword: targeted advertisement --- ![logo](img/franz/gmail.svg) ### Gmail * “context-sensitive advertisement” * shows ad relevant to each mail in footer --- background-image="img/franz/facebook.jpg" ## Facebook * a big cooperation which also owns instagram and whatsapp and makes money with ads and personal spying --- background-image="img/franz/crowd_photo.jpg" ### Instagram * shows “sponsored posts” based on your interests (personalized advertising) --- ![logo](img/franz/whatsapp.svg) ### WhatsApp * no direct profit * shares user data with facebook --- background-image="img/franz/music.jpg" background-color="white"

Spotify

* subscription fee * personalized advertising