presis/revealjs/information-technology/3-companies.md

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# companies

<notes>
 * Franz
 * Für Dich: Ein <em>commercial</em> ist ein TV-Spot, keine Werbeanzeige!
 * most companies: advertising
 * ədˈvɜːtɪsmənt
</notes>

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<notes>
 * **advertisement** at the top of search results (“sponsored links”)
</notes>

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<notes>
 * keyword: targeted advertisement
</notes>

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![logo](img/franz/gmail.svg)

### Gmail

<notes>
 * “context-sensitive advertisement”
 * shows ad relevant to each mail in footer
</notes>

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## Facebook

<notes>
 * a big cooperation which also owns instagram and whatsapp and makes money
   with ads and personal spying
</notes>

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### Instagram

<notes>
 * shows “sponsored posts” based on your interests (personalized advertising)
</notes>

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![logo](img/franz/whatsapp.svg)

### WhatsApp

<notes>
 * no direct profit
 * shares user data with facebook
</notes>

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<h2 style="transform: translateX(-400px);">Spotify</h2>

<notes>
 * subscription fee
 * personalized advertising
 * contracts with musicians/labels
</notes>

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## Snapchat

<notes>
 * personalized advertising
 * based on (among other things):
   + content of pictures
   + geo location
   + connections to friends
</notes>