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presis/revealjs/information-technology/3-companies.md
Simon Bruder e231d62ee2
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Update reveal.js; use color codes instead of names
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background-image="img/franz/gears.jpg"

companies

* Franz * Für Dich: Ein commercial ist ein TV-Spot, keine Werbeanzeige! * most companies: advertising * ədˈːtɪsmənt

background-image="img/franz/google.png" background-color="#ffffff"

* **advertisement** at the top of search results (“sponsored links”)

background-image="img/franz/sponsored_ublock_links.png"

* keyword: targeted advertisement

logo

Gmail

* “context-sensitive advertisement” * shows ad relevant to each mail in footer

background-image="img/franz/facebook.jpg"

Facebook

* a big cooperation which also owns instagram and whatsapp and makes money with ads and personal spying

background-image="img/franz/crowd_photo.jpg"

Instagram

* shows “sponsored posts” based on your interests (personalized advertising)

logo

WhatsApp

* no direct profit * shares user data with facebook

background-image="img/franz/music.jpg" background-color="#ffffff"

Spotify

* subscription fee * personalized advertising * contracts with musicians/labels

background-image="img/franz/snapchat.jpg"

Snapchat

* personalized advertising * based on (among other things): + content of pictures + geo location + connections to friends