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presis/revealjs/information-technology/3-companies.md

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companies

* Franz * Für Dich: Ein commercial ist ein TV-Spot, keine Werbeanzeige! * talk about it

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* **advertisement** at the top of search results (“sponsored links”)

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* keyword: targeted advertisement

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Gmail

* “context-sensitive advertisement” * shows ad relevant to each mail in footer * analyzes content and shows ads relevant to information from your e-mails

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Facebook

* a big cooperation which also owns instagram and whatsapp and makes money with ads and personal spying

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Instagram

* shows “sponsored posts” based on your interests (personalized advertising)

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WhatsApp

* no direct profit * shares user data with facebook

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Spotify

* subscription fee * personalized advertising