90 lines
1.5 KiB
Markdown
90 lines
1.5 KiB
Markdown
background-image="img/franz/gears.jpg"
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# companies
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<notes>
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* Franz
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* Für Dich: Ein <em>commercial</em> ist ein TV-Spot, keine Werbeanzeige!
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* most companies: advertising
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* ədˈvɜːtɪsmənt
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</notes>
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---
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background-image="img/franz/google.png" background-color="#ffffff"
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<notes>
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* **advertisement** at the top of search results (“sponsored links”)
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</notes>
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---
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background-image="img/franz/sponsored_ublock_links.png"
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<notes>
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* keyword: targeted advertisement
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</notes>
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---
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### Gmail
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<notes>
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* “context-sensitive advertisement”
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* shows ad relevant to each mail in footer
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</notes>
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---
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background-image="img/franz/facebook.jpg"
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## Facebook
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<notes>
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* a big cooperation which also owns instagram and whatsapp and makes money
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with ads and personal spying
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</notes>
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---
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background-image="img/franz/crowd_photo.jpg"
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### Instagram
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<notes>
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* shows “sponsored posts” based on your interests (personalized advertising)
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</notes>
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---
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### WhatsApp
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<notes>
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* no direct profit
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* shares user data with facebook
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</notes>
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---
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background-image="img/franz/music.jpg" background-color="#ffffff"
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<h2 style="transform: translateX(-400px);">Spotify</h2>
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<notes>
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* subscription fee
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* personalized advertising
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* contracts with musicians/labels
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</notes>
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---
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background-image="img/franz/snapchat.jpg"
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## Snapchat
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<notes>
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* personalized advertising
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* based on (among other things):
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+ content of pictures
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+ geo location
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+ connections to friends
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</notes>
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